UTM Link Builder

Create trackable campaign URLs and turn them into QR codes — all in one place.

Website URL *

utm_source *

utm_medium *

utm_campaign *

utm_term (optional)

utm_content (optional)

Generated URL

https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

QR code for this link

What are UTM parameters?

UTM parameters are short tags added to a URL that tell analytics tools exactly where your traffic comes from. Set utm_source (the platform), utm_medium (the channel) and utm_campaign (the campaign name), and tools like Google Analytics will attribute every visit correctly. Combine the link with a QR code to track offline campaigns such as posters, flyers and packaging.